How To Contour (Without Looking Like A Kardashian)

BEAUTY

BY SHERINE YOUSSEF

The contour craze started in 2012, when one Miss Kimberly Kardashian posted a photo series of her face with and without contouring. Pretty much overnight, contouring exploded; what was originally a technique used exclusively by professional makeup artists for photo shoots became a look that women the world over wore to the office on a Tuesday morning.

Today the sculpting is softer and subtler, the formulas and textures are sheerer and more skin-like, the blending is next-level maniacal. It’s more ‘90s supermodel and less obviously caked-on as in the 2010s.

“A lot of contouring techniques have been derived from drag techniques, so as women, we are trying to look like men who want to look like women.”

– Hilary Holmes, founder and product developer at Holme Beauty.

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Learn how to achieve soft and subtle contouring at PRIMER.

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