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Primer

Fashion

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Fashion

Meet The New Retro Sneaker

Goodbye all-white sneaker. Hello colour

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Fashion

Why We Love Long-Sleeve Dresses

They’re the easiest way to get dressed (after sweats)

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Fashion

This Is Where Stylish Millennials Buy Their Homeware

Hint: it’s not in antique stores

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Fashion

Why The Oversized Shirt Is The Perfect Piece Right Now

Welcome to the ultimate shirt edit

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Fashion

Super-Stylish Valentine’s Day Experiences

Forget flowers or roses. In fact, forget more ‘stuff’ in general

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Fashion

Why Sweatpants Weren’t The Only Pandemic Success Story

How demi-fine jewellery has become our go-to little luxury

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Fashion

Four Designers Pick Their Favourite Current-Season Pieces

And show us how they’d style them

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Fashion

“How 2020 Changed Me”

10 women on the year that reshaped their lives

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Fashion

Meet The Best Brunch-To-Beach Dresses

We’ll be living in these all summer

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Fashion

3 Stylists On What They’re Wearing This Christmas

Not a Santa sweater in sight

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Fashion

Maggie Marilyn: Designing Fashion’s New Future

Her rise to global fashion stardom was fast. Now, Maggie Hewitt wants to slow everything down.

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Fashion

PRIMER’s Christmas Gift Guide For Men

They aren’t so hard to buy for now

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