Why The Baseball Cap Is Your Easiest Style Update



Health is the new wealth and baseball caps are the new Birkins. With the global wellness industry now worth $4.5 trillion, it bags as status symbols have been superseded by yoga mats and Barry’s Bootcamp bodies.

Fitness has become  bright, beautiful and extremely aspirational,  and high-end fashion  brands are taking heed.

Today that means embracing a toned and honed aesthetic that is exclusive and desirable. It’s a step above the sweats you wore on the couch during lockdown, and a perfectly pitched balance of sporty with style.

Wear a baseball cap with a classic blazer and denim jeans combination, or team it with a skinny knit and wide-leg trousers for a vibe that says ‘Katharine Hepburn does the New York Knicks’. 

“These days a more lived-in sneaker  is preferred over pristine white. Paired back with  a trench coat and earrings, you’ve  got yourself a relaxed look for  the evening.”

Lucy Wood, stylist

And while health may be the new wealth, you don’t have to fork out Birkin prices to buy into the trend. A baseball cap is the most low-risk fashion investment you will make.

Girlfriend Collective $62

Camilla and Marc $450

Nimble $129

Polo Ralph Lauren $89

Camilla and Marc $90

Oroton $349

Veja $225

Nike $100

Read more about incorporating sportswear into your everyday style at PRIMER.

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