Health is the new wealth and baseball caps are the new Birkins. With the global wellness industry now worth $4.5 trillion, it bags as status symbols have been superseded by yoga mats and Barry’s Bootcamp bodies.
Fitness has become bright, beautiful and extremely aspirational, and high-end fashion brands are taking heed.
Today that means embracing a toned and honed aesthetic that is exclusive and desirable. It’s a step above the sweats you wore on the couch during lockdown, and a perfectly pitched balance of sporty with style.
Wear a baseball cap with a classic blazer and denim jeans combination, or team it with a skinny knit and wide-leg trousers for a vibe that says ‘Katharine Hepburn does the New York Knicks’.
“These days a more lived-in sneaker is preferred over pristine white. Paired back with a trench coat and earrings, you’ve got yourself a relaxed look for the evening.”
– Lucy Wood, stylist
And while health may be the new wealth, you don’t have to fork out Birkin prices to buy into the trend. A baseball cap is the most low-risk fashion investment you will make.
Girlfriend Collective
$62
Camilla and Marc
$450
Nimble
$129
Polo Ralph Lauren
$89
Camilla and Marc
$90
Oroton
$349
Veja
$225
Nike
$100
Read more about incorporating sportswear into your everyday style at PRIMER.
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