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“Nothing Feels Better Than Making Your Dream A Reality”

How this social entrepreneur built a florists with a difference

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21 Of The Best Books We Read This Year

From Ann Patchett’s tender tale about love, to a surrealist novel about creativity and grief set in the desert… the PRIMER team pick their favourite reads of 2023.

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How To Wear Shorts

A stylist’s strong argument for making them your summer go-to

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Gifts For Him

Pressies for the man in your life

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Gifts For Kids

That aren’t Paw Patrol…

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Gifts For Her

Or, you know, you.

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Gifts For Luxury Lovers

To purchase or just daydream about purchasing

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Gifts Under $100

Save on budget not on style

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“Why I’m Ashamed Of Using Ozempic”

The decision to use this ‘miracle’ weight-loss drug has proved hard to justify for this writer

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“They Could Have Been Our Daughter In That Moment”

After the October 7 attacks in Israel, Hevra Kadisha volunteers were called up to prepare women’s bodies for burial. As one volunteer explains, nothing could have prepared them for what lay ahead.

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“I Just Thought: I Can Do Something About This”

Mea Campbell was on maternity leave when she came up with the idea for Connected, a platform that tackles loneliness, one letter at a time.

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Why You Should Go Big And Bold This Summer

Move over monochrome. Forget quiet luxury. Maximalists have more fun.