Put simply, you’re helping to improve women’s lives just by reading our site.
Primer is a purpose-driven media company, which means that our mission to empower women is woven into the fabric of the business.
Following in the footsteps of amazing social enterprises like ThankYou and Who Gives A Crap, Patagonia and Reformation, we’ve made a commitment to give a proportion of profits directly to NGOs. In our case, we’re donating at least 50 per cent of profits to the organisations you can read about below.
And as for the other half, we’re booking a month in the Maldives… Ha. Not really. No, we’ll be reinvesting in the business, creating more great content and beautiful Primer imagery for our lovely community of women (that’s you).
You’ll notice as you explore the site that we’re pretty keen to talk about our advertisers and support them wherever we can. That’s because we couldn’t exist without them. Advertisers enable us to do the work and support the NGOs that matter to us.
On any given night, the Women’s And Girls’ Emergency Centre in Sydney’s Redfern provides accommodation for about 200 women and children who have nowhere else to go. Often they’re escaping domestic violence, or have been homeless and living in their cars or on the streets.
WAGEC helps with their immediate and essential needs – a place to stay, supplies of food and clothing, access to social services – but recognises that these are just the start of what’s required to equip these women with the skills they need for a better life.
“We know from experience that in order to break the cycle of violence and truly create a safe future for women and families, we need to do more than put a roof over our clients’ heads,” says CEO Helen Silvia. “This is why we offer tailored support programs, which help women through their personal journeys of recovery, encourage financial growth and independence, and offer enriching activities to children and young people.”
As a not-for-profit, WAGEC relies heavily on donations. We’d love to create enough profit this year to fund one (or two, or three!) of the organisation’s 12-month programs to support women in rebuilding their lives after trauma.
“At WAGEC, we believe that violence against women and children is serious, prevalent and driven by gender inequality. We also believe that violence is preventable if we all work together and that everyone in our communities has an important role to play.„
Malaria is the world’s single largest killer of pregnant women, but there is one simple and effective way of protecting these women and their families from the mosquitoes that carry this deadly disease – providing them with a mosquito net.
Since its inception in 2004, the Against Malaria Foundation has distributed over 53 million mosquito nets to an estimated 95 million people, mainly in sub-Saharan Africa, where 90 per cent of deaths occur. Each net costs just $3 and covers two people.
“When you cover all sleeping spaces in a village with nets, the malaria-carrying mosquitoes that typically bite between 10pm and 2am can’t do so,” says founder and CEO Rob Mather. “They don’t get a blood meal, and therefore they can’t reproduce.” The resulting collapse in the mosquito population can transform lives – in one Ugandan village, cases of malaria fell from 387 per month to just seven.
“The most moving email I ever received was from a man called Mohammed in Uganda, a community leader I’d spoken to briefly on the phone before nets were delivered to his village. Six months after, Mohammed walked six kilometres to the office to dictate a message that was emailed to me. It read simply: 'Dear Rob. Malaria doesn’t exist in my village any more. Mohammed.'„