Put simply, you’re helping to improve women’s lives just by reading our site.
PRIMER is a purpose-driven media company, and, as a social enterprise, we donate 50% of profits to charities that help women.
We launched PRIMER in 2019 because we believed that Australian women were under-served by existing digital media – and because we wanted to make a difference and knew that many Australians felt the same. You can read more about our background and our editorial philosophy here.
An update from us:
As of EOFY 2022, PRIMER and its community has raised $53, 636 for the Women’s And Girls’ Emergency Centre.
We have also undertaken pro bono work for WAGEC, including providing public relations support and profiling and photographing staff for social media and the WAGEC website.
On any given night, the Women’s And Girls’ Emergency Centre in Sydney’s Redfern provides accommodation for about 200 women and children who have nowhere else to go. Often they’re escaping domestic violence.
WAGEC helps with their immediate and essential needs – a place to stay, supplies of food and clothing, access to social services – but recognises that these are just the start of what’s required to equip these women with the skills they need for a better life.
“We know from experience that in order to break the cycle of violence and truly create a safe future for women and families, we need to do more than put a roof over our clients’ heads,” says CEO Helen Silvia. “This is why we offer tailored support programs, which help women through their personal journeys of recovery, encourage financial growth and independence, and offer enriching activities to children and young people.”
PRIMER supports WAGEC through donations, pro-bono assistance and amplifying its fundraising drives. We also give a platform to survivors of domestic violence, as well as women who advocate on their behalf. You can read these pieces here.
“At WAGEC, we believe that violence against women and children is serious, prevalent and driven by gender inequality. We also believe that violence is preventable if we all work together and that everyone in our communities has an important role to play.„
Malaria is the world’s single largest killer of pregnant women, but there is one simple and effective way of protecting these women and their families from the mosquitoes that carry this deadly disease – providing them with a mosquito net.
Since its inception in 2004, the Against Malaria Foundation has distributed over 53 million mosquito nets to an estimated 95 million people, mainly in sub-Saharan Africa, where 90 per cent of deaths occur. Each net costs just $3 and covers two people.
“When you cover all sleeping spaces in a village with nets, the malaria-carrying mosquitoes that typically bite between 10pm and 2am can’t do so,” says founder and CEO Rob Mather.
“The most moving email I ever received was from a man called Mohammed in Uganda, a community leader I’d spoken to briefly on the phone before nets were delivered to his village. Six months after, Mohammed walked six kilometres to the office to dictate a message that was emailed to me. It read simply: 'Dear Rob. Malaria doesn’t exist in my village any more. Mohammed.'„