Article banner

We’re launching very soon…

Soon to start with a fresh new look.


So it’s the perfect time to sign up for our first-ever newsletter. Always good to be there at the start.

But we’re guessing you’d like to know more about what you’re signing up for.

Primer was founded by us: Anna and Felicity, two ex-marie claire staffers who wanted to create the website we couldn’t find online. A site with smart, entertaining reads and brilliant fashion and beauty. (With zero clickbait and celebrity gossip.)

Each week we’ll bring you a mix of thought-provoking and fun journalism from some of Australia’s sharpest writers on topics that range from politics to ambition, happiness to style.

And at a time of global ethical awakening – where the way we view gender, sustainability and success has changed forever – we wanted to design a space that doesn’t just talk about empowering women, but actually does.

That’s why Primer is a social enterprise, delivering 50% of profits back to women’s charities.

Together, we can make a difference (and have fun!)

Are you in?

BY Primer

Primer's main writer.

view more

No Comments

Want more?