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Fashion

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Christmas Gifts For Men

Ideas for even the most difficult to buy for

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Gifts For Kids

PRIMER’s edit of the best children’s presents

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Gift Guide For Conscious Gifters

Discover PRIMER’s gift guide…

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Gifts For Her

Discover PRIMER’s festive gift guide

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What Two PRIMER Fashion Editors Wore On Their Wedding Day

How stylists approach event-dressing for one of the biggest events of their lives

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The Late-Summer Shoe To Love

Why the fisherman’s sandal is having its moment in the sun

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Why This Season’s Party Shoe Is More Extra Than Ever

These heels are made for dancing

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The One Piece You Need In Your Wardrobe This Summer

Why the column skirt has toppled the tailored pant

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The Sandal That’s About To Be Everywhere

Yes, thongs.

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Meet The One Accessory That’ll Lift Your Game This Summer

The bracelet that’s been serving up style since 1978

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Meet This Summer’s Cool-Girl Style Staple

And discover how to wear a waistcoat without looking like a member of a wedding party.

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How To Dress Like You’re on Holiday (Even When You’re Not)

Didn’t escape to the Mediterranean over winter? Let your wardrobe put you in a sunshine state of mind.