article images

The Return Of Terry Towelling

Hello, comfort

By Anna Saunders

Welcome to part 2,330,092 of fashion’s latest obsession with comfort dressing. Today’s edition? Terry towelling.

Easy, practical (who needs a beach towel when you’re basically dressed like one?) and pleasingly nostalgic, terry towelling ticks all the feel-good, post-pandemic fashion boxes.

And if this plush, fluffy fabric conjures memories of bottom-hugging ’70s-style micro track shorts, old-school dressing gowns or, er, actual towels, then don’t fret – it’s all part of the allure.

And just because it’s easy to wear doesn’t mean it’s not also sexy – albeit in a retro, poolside way. Witness Hailey Bieber in a terry towelling bikini, the playsuits swimmers at Venroy or the chic mini dresses at Pucci.

“We’ve seen a few ’70’s trends creep through lately,” says stylist Lucy Wood of the re-emergence of terry towelling. “But ever since Bottega Veneta released its signature green terry towelling slides, it became summer’s favourite texture.”

Here’s Lucy’s edit.



Photography: Sheree Porter

Styling: Lucy Wood


BY Anna Saunders

Anna is the co-founder of PRIMER. Writing this story has given her flashbacks to her '80s terry towelling PE uniform shorts.

view more Fashion